Linkbuilding is very often used to create backlinks for PR articles. These articles are based on a site-related topic or a product that is offered on the web. They write in a way that is advertising or informative. It should not be understood from the article that this is a PR article, not a classic article.
PR articles may not mention websites at all, but they should only have readable content that relates to the site. Linkbuilding uses PR articles because they can be placed on servers with the intended use. The rules for writing PR articles are changing the server slightly from the server. However, the number of keywords should not be overly large.
Trackbacks in articles
Linkbuilding make up backlinks. This means that you can also place links to the WWW pages in the PR articles, otherwise the articles should not be of general importance.